Walmart's new logo is seen as a 'comprehensive brand refresh' after 20 years, but online reactions have skewed toward negativity, highlighting cognitive biases.
The logo change is said to be inspired by Sam Walton's trucker hat, featuring a modern font and a new color scheme to keep 'the brand fresh'.
Despite the attempt to modernize, social media responses have manifested in memes and critiques, suggesting widespread incredulity about the redesign's merit.
Walmart plans to roll out the new branding across all platforms by 2025, yet the initial reception indicates dissatisfaction among consumers and internet users.
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