Visa Cash App RB: an autopsy of a rushed rebrand
Briefly

'This genuinely has to be the most diabolical name change in sporting history. Imagine having to say, 'I'm Yuki Tsunoda, and I drive for Visa Cash App RB Formula One Team.''
By all accounts, this rebrand stalled from the start, at least for the fans. One Twitter/X user summed up the general consensus, saying, 'This genuinely has to be the most diabolical name change in sporting history. Imagine having to say, 'I'm Yuki Tsunoda, and I drive for Visa Cash App RB Formula One Team.'
Read at Creative Bloq
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