Designed by the publisher's art director Alasdair Oliver with freelance illustrator Jonathan Ashworth, the new Hodder & Stoughton logo features a hand-drawn stoat.
Even without the clever allusion to the name, the new logo is a win for me. It's a lot more memorable, replacing what was a kind of crooked, jagged 'H' that didn't know if it wanted to be upper or lowercase.
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