Familiar with Skillbard's adventurous approach, the teams favored a new identity that captured this essence while also emphasizing its professional and rigorous approach to the creation of music and soundscapes.
It was important for the website to maintain this synergy throughout - the aesthetic identity should complement Skillbard's outlook and position as a vibrant entity that is clearly very passionate about its work.
Details like colour themes that change with each visit to the site enhance the feeling of aliveness created by the content.
The teams also commissioned a set of handcrafted illustrations by Sophie Koko Gate that mingle with typographic elements, and a bouncy logo animation from Joe Clark at Oh! Studio.
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