One such campaign is an ingenious optical illusion ad created in 2020, which makes clever use of the iconic Golden Arches to subliminally tantalize our tastebuds.
The clever ad features a group of cars piled up on a highway, their red lights beaming in the darkness. While upon first inspection, the reflection of the lights appears normal, a closer look reveals a subtle optical illusion effect, casting spectral Golden Arches on the road behind them.
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