The addition of the tagline 'Stick 'em up' draws on the cowboy theme and adds yet more fun to the identity, making it even more memorable.
Classic cartoon characters from the 1940s and 1950s provided inspiration for Clint, allowing us to include playful details, like our iconic cowboy moustache.
By incorporating a retro aesthetic, we gave the mascot a nostalgic charm that complemented the brand beautifully.
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