The resurgence of the 90s Cherry Coke logo has ignited nostalgia among users on X, highlighting the contrast between contemporary sanitized logos and the characterful graphics of the past. The logo features a grungy typeface and rebellious slogans, embodying the era's distinctive marketing style. While many reminisce about the impact of this logo in their youth, ongoing discussions suggest a growing trend towards reviving retro branding, as consumers express a desire for designs that resonate more emotionally rather than the modern, minimalist aesthetic that dominates today.
Looking at old logos can be something of a Proustian experience, sparking deep memories of days gone by.
Cherry Coke's retro branding, with its grungy typeface and edgy tagline, evokes a characterful era for graphic design that many nostalgically appreciate.
While the world of logos has arguably become duller, signs of change are emerging as brands revisit and revive their old logos.
A lot of people think society began to decline after 9/11, but I think the changing of this logo played a huge role as well.
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