The Ultimate Guide to Web Safe Fonts for Email Marketing
Briefly

"Emails should look and feel like they belong to your brand, but it's not as simple as copying-and-pasting a font from the brand guidelines. A careful approach to typography ensures your emails feel authentic and professional."
"Web fonts offer a wider variety, allowing for more creative freedom, but they carry a higher risk of rendering issues, which might disrupt user experience and diminish brand consistency."
Read at Litmus
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