A brand is not just a logo or a product, but a complex network of emotions, ideas, and perceptions that a company cultivates in the minds of its customers.
Effective aesthetic choices are an essential form of communication, allowing a brand to convey its message quickly and clearly.
Color increases brand recognition by up to 80%, making it a crucial aspect of any branding strategy.
These choices reflect the brand's values, mission, and identity, helping differentiate a brand from its competitors.
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