Jaguar's new branding, which includes a minimal wordmark and cyperpunk imagery, sharply contrasts with the expected luxury aesthetic and has sparked overwhelming criticism.
Despite criticism, Jaguar's strategic pivot towards a modern look aims to redefine its identity, though it potentially jeopardizes its sales-focused marketing imperatives.
Elon Musk echoed the sentiments of Jaguar's fanbase, suggesting the rebranding feels more akin to trendy consumer goods than luxury automobiles.
Customer reactions on platforms like Reddit indicate a strong backlash against Jaguar's branding changes, describing it as glossy and out-of-touch with the brand's image.
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