A simple yet impactful new logo for Switzerland Tourism, replacing dated variants. Symbolic 'T' from the Swiss flag in 'Switzerland' logotype. The redesign aims for a versatile brand ecosystem with a modern identity. The previous 'goldenflower' logo was deemed outdated and less recognizable.
The rebranding opts for the English name 'Switzerland' due to its popularity and charisma in key markets. A new color palette draws from the Swiss flag and alpenglow, symbolizing modernity and diversity while enhancing brand versatility. The typography choices aim to reflect Switzerland's influential design heritage.
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