Somekind, founded by Aimee Lara and Kristel Posen, is a Brussels-based design agency specializing in the synergy of creativity and strategy within brand storytelling. Their work, which emphasizes narrative-driven packaging and compelling visual identities, exemplifies their commitment to thoughtful design. With Aimee hailing from the Philippines and Kristel from Belgium, the duo offers a distinct perspective that contributes to their projects' local and international appeal. Their methodology combines rigorous strategic thinking with a playful exploration of materials, typography, and spatial experiences, delivering unique visual expressions that reflect their collaborative spirit and dedication to craftsmanship.
Somekind is a design agency that merges creativity and strategy to shape brand storytelling and tactile communication with striking packaging and visual identities.
Founded by Aimee Lara and Kristel Posen, Somekind’s unique perspectives enrich their projects, creating work that is locally attuned yet resonant on an international level.
At the core of Somekind's practice is a commitment to thoughtful, strategic design, balancing rigor with playfulness in exploring branding's physicality and conceptual roots.
Through intentional typographic discipline and a characterful use of typefaces, Somekind creates visual worlds that are textural and florid, reflecting their dedication to craft.
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