Hostess has refreshed its logo for the first time in 18 years, simplifying the design with new fonts and colors, while maintaining key elements like the heart.
Aundrea Graver stated, 'This effort supports our commitments to modernize the brand while promoting the quality and taste that helps differentiate our products.'
The J.M. Smucker Co. acquired Hostess in 2023, aiming to bolster net sales but faced challenges influencing growth and laid off employees in August.
Smucker President Mark Smucker noted issues stemmed from 'continued cautiousness of the consumer in terms of inflation and lower discretionary income'.
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