Personal Brand Or Business Brand: Which Should You Build?
Briefly

Personal branding is memorable and connects individuals to others, which is essential for building trust and loyalty in any industry. People prefer working with recognizable names.
A personal brand provides flexibility, as it is not tied to a single business. This allows individuals to explore new opportunities without losing their established identity.
By building a personal brand, opportunities come to you effortlessly. A strong personal brand increases visibility and reduces the need for heavy advertising.
Trust and loyalty stem from consistent expertise sharing in personal branding. It positions you as a leader in your industry, making you the first person others think of.
Read at Forbes
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