"AI is going to accelerate the need for authenticity. It's going to accelerate people wanting human creativity. People will become sick of algorithms dictating everything they should do and say."
"Everything to do with writing - writing notes, letters - is very intentional. It's very human. The handwritten note becomes more important than ever."
"Notecards grew 33% year on year in 2025, while writing paper rose 23%. Notecards carry a sense of authenticity that texts and emails increasingly lack in the age of AI."
Papier, founded in 2015, has grown significantly, serving 2.5 million customers globally and doubling sales between 2022 and 2025. The brand capitalizes on a trend among millennials and Gen Z towards analog experiences, driven by digital fatigue. As consumers seek more intentional and human experiences, the demand for handwritten notes and stationery has surged. Notecards and writing paper sales have increased notably, particularly in the US. CEO Taymoor Atighetchi emphasizes the importance of authenticity in a world dominated by AI and digital communication.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]