OpenAI has undergone a complete rebranding, introducing a refreshed logo, new typeface called OpenAI sans, and an updated color palette. The design aims for a more organic and human approach, with noticeable yet subtle enhancements to the original logo. The rebranding was led by an in-house design team, alongside AI tools like ChatGPT only for specific tasks like calculating type weights. The new typeface blends geometric precision with approachable characteristics, emphasizing a balance between innovative technology and human intuition in design.
OpenAI just gave itself a full rebrand, complete with a new typeface, logo, and color palette, as explained to Wallpaper in an interview.
The in-house design team aimed to create a 'more organic and more human' identity, with the updated logo featuring larger central space and cleaner lines.
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