Helion's branding features a distinctive wordmark that encapsulates the experimental and prismatic style inherent in the photographer's work. This typographical choice embraces ambiguity, evoking distortion and refraction, central themes in the photography. The overall brand application is ambient yet impactful, utilizing a limited color palette that balances provocation with tenderness. The brand identity is designed to evolve alongside the photographer's ambitious projects, indicating a commitment to adapt and grow. The meticulous care invested in the brand reflects a broader vision, allowing room for further artistic exploration and development.
Leading the brand is Helion's striking wordmark; a stacked, angular repetition of its namesake designed to reflect the experimental, often prismatic style of the photographer's practice.
"We wanted the typography to reflect that, leaning into a sense of ambiguity rather than perfect clarity," resulting in the mark that feels practically and poetically appropriate whilst, importantly, undeniably analogue.
"In the end, the identity plays a fairly understated role," Jonny says, "but it's been a real privilege to create something in service of a larger vision - one that's been brought to life with so much care."
The system will naturally adapt to support them," Jonny ends, "we're looking forward to seeing how it continues to unfold.
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