"Lively, buzzy and spirited": Rockstar rebrand ditches traditional energy drink aesthetics
Briefly

The new look and feel we created is injected with energy and more distinction. It appeals more broadly to 'social ignitors' who say yes to the things they love to do.
We wanted to draw attention to the variety of flavours, full-sugar, and zero-sugar options we offer.
Read at Creative Bloq
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