"We felt that the logo disconnects from the narrative and the visual identity of the Panthera products. On product, it feels too rounded and playful, which does not speak to us the feeling of 'Exuberance'..."
"As a team, we worked collaboratively across our design disciplines for the holistic purpose and modern luxury narrative needed for the project... Everything was designed authentically with meaning and soul with a distinct purpose for which to develop."
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