“From the start everything had to be about improving player experience. We looked closely at what makes Riot, Riot. The culture, the gaming worlds, the characters, and all the little details in between. From this we developed a single minded strategy - Riot is a creator of worlds, in service to players. From here our design focus became about capturing the spirit of the games and reflecting that in the work.”
“Elevated to a living symbol of approval, and a fist bump to the community, the motif is just one of many references to Riot's brand, including characters from its iconic IPs like League of Legends and Arcane.”
“It was key for the brand to be used by anyone working at Riot Games, not just designers. So our design needed to be flexible for people who wanted to be more creative with it, while also working for those who are more structured.”
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