Kit Kat's new logo features bulkier letters with a dark drop shadow, celebrating its crispy texture and capturing the upbeat energy of the iconic 'break'.
Hershey's redesigned Kit Kat packaging maintains the same size and shape as before while achieving a cleaner, slightly retro look that appeals to consumers.
Amidst slowing consumer spending, Hershey's is optimistic about growth in confectionery and snacks and believes that sometimes, repackaging an old favorite can boost sales.
The agency behind the rebranding, Sterling Brands, emphasizes simple yet colorful packaging for a modern twist in their approach to food branding.
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