According to Jell-O, the refrigerated desserts category has grown more than 33% over the past five years. The brand underwent a logo and packaging redesign in 2023, but now Jell-O is clearly aiming to tap into the ongoing pop cultural surge in branded merch. From McDonald's streetwear to KFC Crocs, the Ikea bag pillow to the Cheetos Duster - quirky product extensions and collabs have grown past the novelty stage to become a marketing norm in order to stoke fan excitement, along with social virality and earned media.
Tyler Parker, brand manager of desserts at Kraft Heinz, says the new collection is a brand response to the ongoing jelly home decor trend. 'It felt like the perfect opportunity to combine the iconic Jell-O molds with this design trend,' says Parker.
'There's a growing appetite for unique, ownable branded products that not only tap into popular trends, but also evoke a strong emotional connection,' says Parker. 'We've blended our heritage with trending cultural conversations to delight our audience with a truly original offering.'
The Kraft Heinz-owned brand just launched the Jelly Collection by JELL-O. It includes four inflatable chairs, available in yellow, green, red, and orange, to mark the brand's best-selling flavors: lemon, lime, strawberry, and orange. Each features smooth, rounded curves of a gelatin mold.
Collection
[
|
...
]