Jaguar has changed its iconic logo and launched a new wordmark and typeface as part of a bold rebranding strategy, focusing heavily on aesthetics without showcasing any cars in the campaign.
The new electric concept car merges vibrant colors with innovative design, reflecting a playful yet sophisticated approach. Its unique features, including a lack of a rear window, challenge conventional car design.
Critics and fans alike are questioning the practicality of Jaguar's new designs, particularly the absence of a rear window, and whether these radical changes will resonate with traditional Jaguar enthusiasts.
Jaguar's rebranding strategy seems bold, stepping away from their historical design language, focusing instead on attracting a younger demographic with playful aesthetics harking back to childhood icons like Barbie.
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