The brief was clear: 'Understand and obsess where we've come from, but don't be harnessed by it,' signaling a bold creative leap into the future for Jaguar.
The Type 00 concept car signifies Jaguar's ambitious shift towards a fully electric future, aiming to redefine its identity amidst changing automotive landscapes.
Our 'Copy Nothing' campaign challenges conventional marketing by showcasing a world devoid of cars, emphasizing our commitment to innovation and sustainable design.
The response to our campaign has been unexpected, highlighting how creatively addressing future mobility captures people's imagination, despite the absence of a traditional vehicle.
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