Jaguar unveiled its bold new identity, emphasizing its ethos of 'Exuberant Modernism' that embraces originality and commands attention through fearless creativity.
The updated logos reflect a modern era for Jaguar, with a new wordmark described as a 'powerful celebration of modernism' showcasing geometric harmony.
Managing director Rawdon Glover expressed confidence in the brand's new approach, stating that Jaguar excels by challenging conventions and is unafraid to polarize opinions.
Jaguar's transformation also references its founding ethos, with the phrase 'Copy Nothing,' highlighting a commitment to originality and distinguishing itself in the automotive market.
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