Jaguar Has A New Logo
Briefly

Jaguar's new brand identity reflects its 'Copy Nothing' ethos, emphasizing unique design elements and a focus on individuality rather than a simple logo.
The four new design elements, rooted in 'Exuberant Modernism,' showcase Jaguar's commitment to originality, including a new font, a grid pattern, and a redesigned 'Leaper' emblem.
The 'Device Mark' features a new font named Exuberant, while the 'Maker's Mark' combines the Jaguar 'Leaper' with a circular monogram of the letters 'j' and 'r'.
Starting a new era, Jaguar plans to return in 2026 with an array of all-electric models, signaling a transformation in both branding and product lineup.
Read at InsideEVs
[
|
]