Ferrari is contemplating a halt to personalised color options as customer demands for unique car designs reportedly detracts from the brand’s identity. Currently, only 40 percent of vehicles are delivered in the traditional rosso corsa color. Chief executive Benedetto Vigna suggests creating predefined color combinations to maintain the brand's image. He notes that flashy designs can adversely affect resale value, and while dealers aim to influence customer choices, some insist on unusual modifications, heightening concerns for Ferrari's brand integrity and transition to luxury vehicle status.
Ferrari's chief executive, Benedetto Vigna, is considering limiting personalised colour options to protect the brand's identity and value in the luxury car market.
Vigna emphasized that respect for the brand's heritage is crucial, stating that certain flashy customizations can detract from the car's value for future buyers.
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