Instagram is launching holiday features including Collages for Stories, seasonal Add Yours templates, new fonts, and chat themes to enhance user engagement.
The new collage feature allows users to share year-end memories in style, promoting a nostalgic reflection on 2024 highlights through Stories.
Instagram's Add Yours templates are designed to encourage viewer participation, allowing friends to share personal year-end recaps as part of a shared experience.
Meta's strategy to clone features like collages signals an adaptive approach to social trends, directly competing with established platforms like Pinterest.
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