Cadbury's latest AI-powered campaign allows users to become the face of its iconic ads by uploading a selfie, blending vintage design with modern technology.
The My Cadbury Era campaign showcases Cadbury's evolution and emphasizes consumer participation, with a chance to win a prize upon generating personal AI poster.
“My Cadbury Era is a product of human design and creativity boosted by Gen-AI technology, bringing vintage ads into a modern environment,” says Jonny Goodall, Bernadette's chief design officer.
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