However, the notoriously secretive development agency would provide no breakdown of the €428,301 it paid and also redacted almost all of a presentation that described the thinking behind the rebrand including the choice of their new logo and even "colour considerations".
The presentation said: "What is our reason for being? It's our noble purpose. Our brand purpose can make us irresistible to those we hope to serve."
The development agency said the vibrant green colour and the "bespoke typeface" are designed to "exude confidence with a nod to Irish personality". No further cost details were provided.
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