Adopting a sound-first strategy is a calculated move that gives brands a competitive edge in the modern marketplace, enabling a better connection with consumers.
By integrating sound from the start and aligning it with your brand's essence, you create a cohesive experience that increases consumer engagement and emotional connections.
Understanding your brand's core is crucial; for instance, ING Bank combines its mascot's roar with percussion while Philips creatively touches on its origins with soundscapes.
Developing a music strategy is vital to resonate with target audiences, especially younger generations who may connect more with specific artists or communities.
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