Gene Simmons of KISS emphasizes the difference between being in a band and having a brand, stating, "I like being in a rock-and-roll band, but I love being in a rock-and-roll brand," highlighting the significant financial and longevity benefits of successful branding.
Howard Schultz, the ex-CEO of Starbucks, points out the importance of brand identity, stating, "Customers must recognize that you stand for something," which underscores how branding can communicate a company's values and mission.
Collection
[
|
...
]