The Olympic Games is well known for its wider cultural symbolism and has one of the strongest brand identities you'll find anywhere in the world.
To create a new Olympic Games logo and visual identity is one of design's toughest branding challenges, merging host nation culture with a timeless legacy.
This year's Olympic visual identity was designed to retain heritage while evolving the brand, balancing tradition and modernity to reflect the host nation's identity.
The new design system aims to showcase Olympic symbols and modern custom typefaces, highlighting the evolution of a long-standing brand with a fresh perspective.
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