The logotype's 'rising volume' design reflects the escalating tension of storytelling, symbolizing the essence of content sharing and its transformative nature in offering new perspectives.
Istorima employs distinct display typefaces for each content category, enhancing the storytelling theme, while the cinematic quality of the brand imagery further immerses audiences in the narratives.
The colour palette, inspired by the content, blends dark and fluorescent tones to create high contrast, mirroring the stories' disruptive character and conveying a professional brand image.
Odysseas emphasizes that subtle animations in the logotype are not merely aesthetic but signify the dynamics of storytelling, fostering resolution and harmony through shared experiences.
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