Hitachi has launched a new visual identity, marking its first significant update in 25 years. The brand enhancement, titled "True One Hitachi," signifies a commitment to digital innovation, uniting various business segments under a cohesive identity. The refreshed logo preserves elements of heritage while introducing a bold custom typeface, Hitachi Sans. Visual assets feature a minimalist color palette of blues and reds, enhancing the brand's modern appeal. The rebranding will officially take effect on April 1, 2025, coinciding with the start of Toshiaki Tokunaga as CEO, underscoring a new chapter for Hitachi.
Hitachi's new brand design demonstrates the company's determination to unite and challenge itself for a new stage of growth, leveraging transformative capabilities.
Stripped-back color palette of blues and reds, along with dynamic graphics, reflect a modern momentum while respecting the brand's heritage.
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