Heinz has launched a brilliant new billboard campaign that omits its iconic logo, instead highlighting close-up images of popular products such as baked beans and tomato soup. This approach showcases the brand's inherent recognizability while playing on culinary pairings through witty slogans. Created by Wieden + Kennedy, the billboards utilize subtle design elements where the ending of each message forms the silhouette of the Heinz logo, proving that minimalism can make a strong branding statement. This inventive campaign aligns with trends of bold advertising that conveys heritage and simplicity.
It's the genius of the billboards that the end of each strapline features the Heinz logo shape, subtly showcasing how minimalist design can convey powerful branding.
Heinz's new campaign demonstrates that heritage design is timeless and iconic, focusing on the recognizability of the products without relying heavily on branding.
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