Founders' friendly faces stick around in new brand identity for Fritz-Kola
Briefly

Adding new fruity flavors and playful illustrations while preserving the iconic black logo connects Fritz-Kola to its startup roots and maintains a distinct visual identity.
Refining the original logo by keeping the founders' faces and collaborating with an illustrator resulted in a bolder brand mark, ensuring a fresh look while staying true to the brand's heritage.
Read at Itsnicethat
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