Eventbrite is responding to the loneliness epidemic exacerbated by the pandemic by reinventing its brand. Recognizing that virtual interactions did not foster true connections, the platform aims to provide opportunities for real-life shared experiences. Collaborating with BUCK, Eventbrite's rebranding effort focuses on moving beyond merely selling tickets to becoming a vibrant hub for events, emphasizing a tone of voice that is optimistic and human. This approach seeks to inspire and empower both event organizers and consumers to celebrate connections over shared interests.
In 2020, despite increasing online interactions, a loneliness epidemic emerged, demonstrating that spending more time online did not equate to true connection.
Eventbrite aims to shift its image from merely a ticket vendor to a vibrant community hub for discovering and hosting engaging real-life events.
The new visual and verbal identity of Eventbrite reflects the excitement of shared experiences, serving to empower both organizers and consumers in their pursuits.
Eventbrite's new tone of voice tap into feelings of optimism and eccentricity, aiming to connect with users in a human and relatable manner.
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