Kellogg's has launched a bold new out-of-home campaign that creatively showcases its logo, cropping it to reveal 'og' to convey it as the 'original' breakfast choice. The campaign, designed by Leo Burnett UK, integrates contemporary language with the timeless Kellogg's branding, emphasizing its enduring appeal. The tagline 'The OG' is coupled with the brand's signature colors. Although praised for its innovative approach, the campaign has stirred controversy, dividing opinions on its effectiveness and relevance in modern advertising.
Kellogg's new OOH campaign cleverly highlights 'og' in its logo to emphasize its status as the original breakfast choice, blending heritage with modernity.
Collection
[
|
...
]