This logo design for the Instituto Piano Brasileiro has received an almost unanimously positive verdict thanks to its clever execution of an idea that might sound difficult to pull off.
It features the organization's acronym: IPB in overlapping letters, with a lowercase 'i' and 'b', forming the shape of a grand piano in the colours of the Brazilian flag.
The visual identity was inspired by the interaction between the 'sinuous curves and the striking straight lines' of the piano, making it genuinely a wonderful logo.
The shapes also work well when deconstructed and used across various applications to delimit space as part of the piano institute's broader branding.
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