"We are delighted to bring back our beloved logo and are dedicated to restoring Lord & Taylor's reputation for exceptional customer service and quality. Our focus will be on introducing new products under the iconic Lord & Taylor signature logo."
Sina Yenel, chief strategy officer at Regal Brands Global, referred to the Helvetica-based 2022 logo redesign as "the biggest betrayal of the brand," emphasizing that Lord & Taylor isn't a startup chasing young customers.
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