General Mills has announced that it would be debuting two Cheerios flavors, strawberry and cinnamon, with eight grams of protein per serving compared to the regular three grams. This is a direct response to the consumer demand for protein-rich foods, as nearly three-quarters of individuals are looking to increase their protein intake. This move demonstrates the company's proactive approach to adapt its product lineup amidst the growing trend of protein consumption in various forms.
Orangetheory's new visual identity moves away from its previous grueling intensity image, now focusing on the positive feelings fitness brings to members. DesignStudio's strategy director highlighted, 'Our research showed that members like the science, but they keep coming back because Orangetheory's coaches and community make them feel so energized.' This reflects a significant shift in branding, highlighting community and energy over sheer exertion.
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