In a lighthearted jab at its rival, Burger King's series of advertisements celebrates National Burger Day by creatively mocking McDonald's popular menu items, proving that visual identity matters.
The campaign, crafted by advertising agency Bartle Bogle Hegarty, uses Burger King's distinctive brown packaging to juxtapose with McDonald's iconic products, effectively conveying the message of being 'bigger' and 'happier'.
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