Blurr Bureau gives us a lesson in how to brand something that's been around forever: Apples

""In a space that hasn't already been saturated by branding, we got to set the benchmark for how a brand can show up in the category.""

""One of the biggest challenges behind this brief was that apples have historically been marketed as a commodity, and commodities are hard to scale.""

""What would it look like if apples were marketed more like a modern consumer brand, rather than a traditional produce item?""

Jessica Dimcevski, founder of Blurr Bureau, created a visual identity for Yes! Apples, a collective of family-run orchards. The project was unique due to the lack of branding in the produce aisle. Historically, apples have been marketed as commodities, making branding challenging. The team aimed to redefine apple marketing by treating them as modern consumer products rather than traditional produce items. This approach allowed them to set a new benchmark for branding in the category.

Read at Itsnicethat