Benefit Cosmetics has introduced a playful and colorful packaging range for its Benemart Holiday pop-up, creatively combining retro pantry items with cosmetics branding.
The new designs echo classic 50s-style food packaging, making Benefit stand out in a cosmetics landscape often dominated by minimalist, uninspired packaging.
While food-inspired cosmetics have seen highs and lows, Benefit’s fresh take revives this style with clever copy and authentic design, appealing to modern sensibilities.
As retro packaging trends reemerge, brands like Benefit and Matty Matheson highlight a shift towards playful designs, tapping into the preferences of younger consumers.
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