Behind the RSPCA's 50-year rebrand
Briefly

An octagonal shape similar to a British postage stamp encloses simple and distinctive illustrations of animals, representing the charity's mission for animal welfare in the modern era.
The new logo and typography create a versatile brand identity that can be adapted to different contexts, reflecting the RSPCA's vision to inspire a better world for animals.
Ellen Moriarty from JKR emphasizes the challenge and opportunity of rebranding a legacy organization like the RSPCA, drawing on 200 years of heritage for a modern creative direction.
Read at Creative Bloq
[
|
]