Barbie has had one of the best rebrands in years - here's why
Briefly

honestly like barbie was a cultural phenomenon primarily because it was an event you go to with all of your hot friends in your very best on theme outfits and we desperately need more of that energy year round August 12, 2023
Mattel successfully sued MGA in December 2006, as it argued that Bryant developed Bratz while working for Mattel and took it to MGA. MGA countersued, while Bryant claimed that he thought up the idea for Bratz while living with his parents in between working for Mattel. MGA launched Moxie Girls as a replacement for Bratz in 2010, while that same year Mattel launched the Monster High series of dolls
Read at Creative Bloq
[
add
]
[
|
|
]