Toy Company's 'No Gift Cards' Campaign With The Rizzler Goes ViralKids want toys for Christmas, not gift cards, as reinforced by MGA's holiday campaign featuring The Rizzler.
Barbie has had one of the best rebrands in years - here's whyBarbie successfully rebranded itself in 2023 through a Barbie movie and regained popularity.Mattel faced competition from Pedigree Dolls & Toys and MGA Entertainment's Bratz, but Barbie maintained its dominance in the market.