Audi ditches its 4-ringed logo, L'eggs gets a leg up, and 'Nosferatu' is a perfume now
Briefly

Audi's new EV brand in China is a bold strategy that involves replacing its iconic four-ringed logo with a modern all-caps 'AUDI' wordmark, aiming to appeal to younger, tech-savvy consumers.
The contemporary design shift in Audi’s branding seeks to reposition its EV lineup in China as sleek and high-tech, responding to local market demands for innovation.
L'eggs is making a Gen Z comeback by rebranding with a fresh logo and packaging that resonates with the resurgence of '90s aesthetics, transforming consumer associations.
Under Cami Téllez's leadership, L'eggs aims to redefine its identity and appeal to a new generation, moving away from outdated perceptions to modern, stylish offerings.
Read at Fast Company
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