Branding today is challenging, with social media reactions ranging from serious critiques to ironic commentary on redesigns, highlighting the complexity of public sentiment.
The recent Jaguar rebrand sparked strong public backlash, exemplifying the controversy in logo redesign as opinions vary widely on whether changes are necessary or aesthetically pleasing.
Simplicity in logo design can enhance memorability and usability, yet many criticize the trend as stripping away character, viewing streamlined designs as soulless rather than timeless.
Debates surrounding rebranding, like those of Pepsi and Coca-Cola, reveal differing perspectives on design worthiness, with some arguing that simplification can dilute brand essence.
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